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Plus, having the heart icon displayed at the top will increase more traffic and spark curiosity about this new feature.Facebook Dating has first been publicly tested in Colombia. Since Facebook is such a big company itself, if Facebook Dating hits the ground running, it is expected for the company to earn loads of money by monetizing this feature.Facebook also took necessary precautions to separate the Facebook profile from the Facebook Dating profile.Although some people are nervous since both functions are available in just one app, the developers squash those fears by separating the two accounts--profile-wise and inbox-wise.
This allows Facebook to tailor the ads we see, the pages it displays, and all that jazz.
Rather than focusing on quick and casual hook-ups, this feature encourages people to actually consider the person behind the profile picture as a potential life partner.