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In 2015, POF sold the dating site for 5 million to Match Group , one of the biggest players in the global online dating industry.
In May 2017 artist Joana Moll and Tactical Tech purchased 1 million online dating profiles for 136€ from USDate, a US-based company that trades in dating profiles from all over the globe.
The batch of dating profiles we purchased included pictures (almost 5 million of them), usernames, e-mail addresses, nationality, gender, age and detailed personal information about all of the people who had created the profiles, such as their sexual orientation, interests, profession, thorough physical characteristics and personality traits.
But based on the fact that other IAC divisions publicly state that they actively share information with their parent company, it's quite likely that Match Group and its subsidiaries do, too.
The network for utilising data from dating profiles doesn't end with IAC and its brands – it extends much further, into countless third-party companies.