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“I personally can tell you that all my girlfriends — and many women I’ve spoken to — have this fear of being perceived as desperate or forward when they want to approach a man,” Wolfe said.
“It was always, ‘He must text you first’ — but why?
That’s the promise from Bumble, an 8-month-old app that’s adding a new algorithm to grade users on metrics like engagement and, well, whether they’re demanding to see you naked.
To earn a “VIBee” badge on Bumble, male and female users alike must establish a track record of having real conversations with other users, says Whitney Wolfe, Bumble’s founder and CEO.
For instance, men may be more likely to make reference to their occupational status than women because they believe their prospective mates will make a judgment of them based on their jobs (Sev’er, 1990).
Therefore, how advertisers describe themselves in ads actually reflects their beliefs on mate selections.
” A Bumble user can win a VIBee badge in as little as a day or as long as a month, depending on usage, she said.
Wolfe said Bumble’s women-first messaging policy has acted like a pressure valve, releasing a flood of 5 million unique chats initiated by women thus far on top of 1 billion swipes by men and women alike.
As Sev’er (1990) stresses, personal ads contain sufficient information that reflects trend of mate choice, and thus they deserve systematic studies.
In a study conducted by Keisling and Gynther (1993), men perceived physically unattractive and average women described as affectionate and compassionate as more attractive than those described as independent and assertive.
When people are composing their personal ads, since they usually do not know the reader, they tend to describe themselves based on the stereotypical beliefs of the society.
Already, Bumble has established itself as an unworkable venue for guys accustomed to carpet-bombing women with “Hey baby” and “Nice (body part)” messages.
That’s because Wolfe — a co-founder of Tinder, a notorious haven for such annoyances — has insisted that on Bumble, only women can initiate male-female conversations.
Through content analyzing two hundred Chinese personal advertisements and two hundred American personal advertisements posted on Chinese and American dating websites, the study found that culture had significant impact on patterns of self-presentation and mate preference.