Online dating industry growth 2016
16-Dec-2020 17:45
According to a new report from the Pew Research Center this month, usage of online-dating sites or apps by 18- to 24-year-olds has tripled since 2013.
Mobile app Hinge also has its "high season" from Christmas to Valentine's Day, and then, CEO Justin Mc Leod says, "it falls off right after Valentine's Day."" data-reactid="16"Online-dating sites and apps will get a post-Valentine's Day bump this week—and then a drop.
Indeed, in the last two years IAC, through Match Group, bought Plentyof Fish, How About We, Pairs and Couples (a Japanese site), and Friend Scout24 (Germany), among others, as well as non-dating content sites like and The Princeton Review.
A growing market, but a shrinking pool of players LOV), which owns JDate, Christian Mingle, and others.
(It also owns Meetic, Twoo, Black People Meet, Pet People Meet, Little People Meet, and the list goes on; there are 50 sites in its vast portfolio.) IAC, through Match Group, has long been the acquisitive king of the online-dating business.
Sam Yagan, who co-founded Ok Cupid and sold it to IAC in 2011, described this to Fortune in no uncertain terms in 2013: If you want to create a new online-dating platform, he said, "You’re going to launch, you’re going to get some success, and I’m going to buy you for cheap because you don’t have another bidder."" data-reactid="19"In 2015, the march of new dating apps slowed to a crawl.Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013.
